BUILD THE CAPABILITY. RETAIN THE VALUE.
Institutional Capital Formation
for Real Estate Sponsors.
BSP Real Estate Advisors helps sponsors build institutional-grade fundraising platforms, investor engagement systems, and scalable capital formation infrastructure.
Capital Formation Drives Enterprise Value.
The most sophisticated real estate platforms treat fundraising as a strategic function—every bit as important as acquisitions, asset management, and operations.
Reaching institutional and retail investors requires a deliberate capital formation strategy aligned with a sponsor's investment thesis, target audience, and long-term objectives.
BSP helps sponsors build scalable fundraising platforms that strengthen how they plan, position, and execute capital formation—creating sponsor-owned capabilities designed to support long-term growth and enhance enterprise value.
Strategic Advisory Services Designed to Create Scalable Fundraising Infrastructure
A successful capital strategy does more than fund the next acquisition—it builds market awareness, investor confidence, and long-term enterprise value.
BSP helps real estate sponsors align their story, structure, and go-to-market approach with real market expectations while building repeatable fundraising capabilities that can scale over time.
Capital Strategy & Investor Roadmap
Define target investor segments, capital plans, fundraising priorities, and execution timelines.
Positioning & Narrative
Differentiate the sponsor story across investment strategies, products, and funding vehicles.
Program & Offering Guidance
Refine offering structures, terms, and positioning to improve market fit and diligence readiness.
Institutional-Grade Communications
Enhance investor decks, one-page fact sheets, FAQs, DDQs, and messaging consistency across the fundraising process.
Outreach Operating System
Implement sponsor-owned CRM systems, investor outreach workflows, and reporting infrastructure.
Execution Support & Refinement
Pressure-test assumptions, anticipate diligence questions, evaluate market feedback, and continuously refine execution.
Build the Capability.
Retain the Value.
Real estate is a capital-intensive business. Capital formation must be treated as an ongoing strategic discipline requiring a clear investment thesis, a diversified outreach strategy, and a marketing plan tailored to each sponsor's offerings and target investors.
A well-executed strategy not only funds current acquisitions—it strengthens brand recognition, investor confidence, and distribution reach, enabling sponsors to raise capital consistently and scale their platforms over time.
BSP helps sponsors build sponsor-owned fundraising capabilities designed to enhance execution, improve processes, and support long-term value creation.
Who We Serve
Built for Modern Real Estate Sponsors & Platforms.
BSP works with real estate owners, operators, fund managers, and lending platforms seeking to build institutional-grade capital formation capabilities.
Open-End & Closed-End Fund Managers
Scalable fundraising infrastructure for real estate investment platforms.
Real Estate Owners & Operators
Institutional capital formation strategy for established real estate sponsors seeking scalable fundraising capabilities.
Debt Fund Managers & Lenders
Capital formation strategy, investor communications, and fundraising infrastructure for debt investment platforms.
A Structured Approach to Capital Formation
BSP's advisory model is designed to create a disciplined and repeatable framework for capital formation, investor engagement, and long-term fundraising execution.
ASSESS
Evaluate positioning, fundraising strategy, investor targeting, current infrastructure, and organizational readiness.
01
REFINE
Strengthen messaging, presentation materials, investor communications, workflows, and fundraising operating structure.
02
IMPLEMENT
Establish scalable investor engagement systems, communication campaigns, reporting processes, and follow-up procedures.
03
EVOLVE
Measure effectiveness, refine execution, strengthen outreach processes, and support long-term fundraising scalability over time.
04
Our approach achieves:
Planning clarity through defined resources, timelines, and operating cadence.
Stronger execution discipline through targeted messaging and structured follow-up.
Ongoing process refinement driven by measurable results.
Strategic Planning
Broadened investor coverage across institutional and retail channels.
Sponsor-owned investor relationships and CRM infrastructure.
Select introductions to qualified investors on a customized basis.
Scalable Infrastructure
Aligned economics without long-term exclusivity or dependency.
Enhanced enterprise and operating company value through retained fundraising capabilities.
Long-Term Value Creation
Senior-Level Real Estate Capital Markets Experience
BSP is led by senior real estate investment banking professionals with extensive experience advising sophisticated management teams on capital formation strategy, investor engagement, institutional fundraising, and transaction execution. Collectively, the leadership team brings more than 75 years of experience and over $47 billion of capital markets and advisory transactions across the real estate industry.
Peter Fish
Managing Principal
30 Years Experience
$20B+ Raised
Previous Experience
Piper Sandler
Raymond James
Lehman Brothers
Peter Fish is a co-founder and Managing Principal of BSP Real Estate Advisors with more than three decades of experience in real estate investment banking, principal investing, and institutional capital formation. Throughout his career, he has advised private equity firms, real estate sponsors, and institutional investors on complex fundraising initiatives, strategic transactions, and capital markets execution totaling more than $20 billion.
Jon K. Haahr
Managing Principal
35 Years Experience
$22B+ Raised
Previous Experience
Silver Portal Capital
Wachovia Securities
EVEREN Securities
Kemper Securities
Jon K. Haahr is a co-founder and Managing Principal of BSP Real Estate Advisors with over 35 years of experience advising private and public real estate companies on fundraising strategy, capital formation, and investment banking. He has originated and closed more than $22 billion of equity, debt, and financial advisory transactions while building extensive relationships across institutional investors, RIAs, and broker-dealer distribution channels.
Jon K. Haahr Jr.
Managing Principal
14 Years Experience
$5B+ Raised
Previous Experience
Silver Portal Capital
RedHill Realty Investors
Westcore Properties
Jon K. Haahr Jr. is Managing Director of BSP Real Estate Advisors and brings deep experience in institutional underwriting, transaction execution, and capital formation strategy. His background spans due diligence, financial modeling, fundraising, and complex commercial real estate transactions, having participated in more than $5 billion of capital raises and advisory assignments.
Let's Start the Conversation.
Whether you're preparing to launch a new investment vehicle, expand your investor base, or build a more scalable fundraising platform, we'd welcome the opportunity to discuss your objectives and explore how BSP can help.
Moving Capital Forward.
Strategic capital formation advisory designed to help real estate sponsors build stronger investor relationships, scalable fundraising platforms, and long-term enterprise value.